Shure selects allen & gerritsen as social AOR

Win reflects a&g’s growing expertise in the entertainment space

When it comes to microphones and professional audio products, Shure is legendary. The Who. Brad Paisley. Imagine Dragons. All of these artists – and many more – rely on Shure’s iconic microphones, wireless systems and personal monitors for their amazing performances. Today, allen & gerritsen announced it has been selected, after a competitive review, as the social strategy agency of record for the global audio brand.

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Advanced Social Media: Beyond Buying Likes

Finding the right social ad buying partner for your Facebook and Twitter Needs

For many brands, Facebook & Twitter are positioned as the beating hearts in social marketing strategies. They bring the brand to life. Give it a voice. To talk. To act. To participate. They can pump life into other touch points in the marketing mix & through the consumer journey. And they’re some of the most important platforms to monitor, assess & optimize.

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Inventiveness Is the New Creativity

I was born into that creative-centric advertising world. I remember as a boy, watching in awe as creatives came to our home on weekends, to pitch their latest work to their client, my father. I knew even then, that was the business for me. It still is. But as technology transforms our industry, those of us responsible for leading change must accept a relentless fact: Creativity is no longer king. The new king is inventiveness. Continue to the Huffington Post to read more on Andrew Graff’s thoughts on inventiveness. And look out for his next HuffPost blog, coming soon.

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Finding Your Brand Identity

5 Lessons Your Brand Can Learn From Fashion Bloggers

The street style movement has become a force to reckon with in the fashion world. Blogger icons such as Leandra Medine (Man Repeller) are gaining more and more followers every day. These new fashion icons are self-made and have the big boys of fashion taking note.

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Black Infusions Taps a&g to Launch Black Fig Vodka

Agency to Develop Marketing Campaign for Artisanal, Boston-founded Spirit

Black Fig will partner with Boston-based Allen & Gerritsen to develop and execute a marketing campaign that matches the unique story of the unexpected vodka itself. The campaign will launch in Boston this March before rolling out nationally later in the year.

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a&g's Brand Newsroom Earns Headlines of Its Own

Real-time Marketing Yields Big Results for Clients

To be real-time marketers, you must be able to inject your brand into the stories of the day, when it makes sense to do so, by using those topical moments to create your own compelling brand stories, stories that extend what people already are talking about — and that positively reflect your brand. And that’s exactly why we created the a&g Brand Newsroom.

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Allen & Gerritsen Named A Top Philly Workplace

Agency Selected for Its Unique Employee Initiatives, Inside and Outside the Office

Allen & Gerritsen (a&g) today announced it has been named one of Philadelphia’s Top Workplaces by Philly.com. This honor recognizes the agency’s outstanding achievements in company culture and workplace environment.

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Wanna Chat?

5 Steps for Running a Successful Social Media Event

A simple tactic to help your C-suite have a more personal interaction with your brand's fans is to host an online event in which customers may interact with senior figures at the brand and ask questions or provide feedback on what the brand’s doing right (and wrong). These events are capable of changing consumer perception and generate real insight on the health of a brand’s online community. Want to create a killer social event with your leadership team? Here are the 5 simple steps to get started.

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Love It or Left It

Are User Experiences from Dating Apps Driving New Behavioral Norms?

Could the simplest human words – yes and no – have evolving etymologies? Potentially. And as marketers, we need to be ready for these changes by putting in place predictive plans that live not only in mobile or social, but that have much broader implications.

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We're 200 thinkers, makers, innovators, storytellers and collaborators. Who'd love to get to know you better.

Come visit us in the heart of Boston's Innovation District - a place synonymous with global commerce, business, ideas, growth, leadership and creativity. With views in every direction that will stretch your imagination.

And stop by our Philly digs at the original KYW-TV News building, where innovators from John Lennon to Alfred Hitchcock to Martin Luther King Jr. engaged in conversations that sparked change and challenged the status quo.

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Contact Tammy Casserly
tcasserly@a-g.com | 857.300.2068

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imeropol@a-g.com | 857.300.2057

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Contact George Ward
gward@a-g.com | 215.667.8719

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