Yuengling: America’s Oldest Brewery
An American story nearly two centuries in the making.
The Yuengling brand was in need of a campaign platform that captured the true magic behind the beer and its unique, family owned story. As America’s Oldest Brewery, Yuengling has something no other brand has…but how do you make history relevant to a new generation of beer drinkers?
Respect. It's Earned.
We put on our time traveling pants to tell the tale of D.G. Yuengling & Son, America’s Oldest Brewery. An American institution that has survived nearly two centuries through perseverance, hard work, and brewing damn good beer. “The Respect. It’s Earned.” Campaign is a tip of the cap to the granddaddy of American beers, Yuengling Traditional Lager.
