Campaign is largest in American's Oldest Brewery's history
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is launching its largest marketing initiative in its nearly two century history. The brewery’s new “Respect. It’s Earned.” campaign, created with Philadelphia and Boston-based agency Allen & Gerritsen, celebrates the craftsmanship, tradition and perseverance of the family-owned and operated company and its signature beer, Yuengling® Traditional Lager.