Andrew Graff Shares Insights from the 4A's Transformation Conference
At this year’s 4A’s Transformation Conference, I caught up with a great group of friends. Many are advertising legends, trailblazers who have owned, led and transformed their agencies to greatness. Some are new to it all, disrupting our industry in inventive ways that many of us can learn from. A special group who all come together without any hint of pomp and circumstance.
If you weren’t able to make it to Austin earlier this week, here are the insights all marketers should take away from the industry’s most important conference.