Today, Allen & Gerritsen (A&G) announced that Dan Beder has joined the agency as managing director of its Boston office. Beder joins A&G from Epsilon, where he was senior general manager.
Previously, he was the executive vice president and managing director at Isobar, and has held executive-level leadership roles at agencies including Digitas, Modem Media and D’Arcy. Beder also brings client-side expertise to A&G from his tenure at the e-commerce retailer SmartBargains, where he was the vice president of marketing.
Beder’s experience includes work with such brands as General Motors, Citibank, 3Com, AT&T, 3M, Tyco Toys, Compaq, Motorola, adidas, The Home Depot and Procter & Gamble.
“I have always admired A&G’s work, leadership and culture,” said Beder. “When the opportunity arose to join A&G as its managing director in Boston, I jumped at it. I’m so excited to join the team, particularly at this time in the agency’s history: it’s continuing to win globally recognized clients and is constantly evolving its portfolio with an eye toward creating work that’s purpose-driven. I couldn’t ask for anything more in a role, or in an agency.”
“Dan brings an awesome array of experience,” said Andrew Graff, CEO of A&G. “He’s worked with some of the world’s leading brands, and has a rare skill set--he’s an integrated strategic marketer who emphasizes the intersection of data analytics, digital expertise and business outcomes. He’s a leader of the highest caliber and I can’t wait to see him in action as our Boston managing director.”
Beder steps into the managing director role following A&G veteran Scott Sneath’s move to the agency’s new consultancy practice. Beder joins A&G on the heels of several exciting new business wins for the agency, including work with GE Digital, The TJX Companies, Inc., Citrix Systems, Inc. and petMD.
About Allen & Gerritsen
Allen & Gerritsen (A&G) is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. A&G is driven to create positive impact in the world and in people’s lives by aligning brands with a higher purpose. The agency is audience-obsessed and outcomes-first; its people are on a mission to be “always in the making” in constant pursuit of what’s next. Ad Age twice has named A&G the Best Place to Work in U.S. Marketing & Media. To learn more, check out http://www.a-g.com/ or follow the agency on LinkedIn, Facebook, Twitter and Instagram.