Featured Work:

Sunoco

Sunoco wanted to stake their claim as the official fuel of every major motorsports sanction in the United States, and they wanted to do it in a way that pushed the category through humor and personality. We gave them a fragrance campaign that reeked of high fashion clichés and celebrity cameos. From three enigmatic spots to countless bits of digital and social content, we drove the campaign home with race fans of every ilk. Sunoco is the Essence of Racing, and we have the scent to prove it.