Campbell Presents Snackbot


A start-to-finish client/agency collaboration created an interactive way to surprise and delight Campbell employees.

A natural partnership

Innovation is alive at Campbell. The same can be said for A&G. When they came calling for help with their latest challenge, our Labs team was all ears.

It all started with a vending machine

One that Campbell had a desire to make smarter, sexier, and more engaging. Even better? They wanted to work with us every step of the way to meet that goal.

The transformation begins

Together, we decided we’d turn the vending machine into an interactive quiz game, built to surprise and delight Campbell employees in their World Headquarters.

The birth of Snackbot

We completely overhauled the machine’s working parts and decided to give it a personality of its own. With that, Snackbot – half sassy robot, half vending machine – was born.

Employee engagement with an incentive

Snackbot was designed to test the famed soup company’s employees on all things Campbell. The result? Engagement with more than one third of all Campbell employees and over 1,000 prizes dispensed in the first 90 days alone.

Visit A&G Labs to learn more about some of the other ways we’re inventing new ways for brands and consumers to connect.

Visit a&g Labs


A Few More Suggestions
Browse more client work below

& using our powers for good
Action & Goodness
We write words. We create pictures. We express beliefs. We get people to take action. When that action is focused on a great ...
Friends Helping Friends
Alcohol Education
A reminder to keep your drinking buddies in check.
Toy State
Toy State
Toy State has always been about fueling the state of imagination in kids. With that in mind, we looked to our own imagination...