Milestones for Miles


This year marked the 75th Anniversary of family-owned & operated deli brand, Dietz & Watson. To celebrate, they wanted to feed as many people as they could across the U.S. So we worked with them to develop the entire 7-month, 27 city tour, from truck design and chef selection to menu planning, gaming, staffing and social content strategy.

Hitting the Road to Celebrate a Brand’s Great Heritage

The tour winded down having cooked and served over 230,000 delicious samples, driven 25,000 miles and delivered millions of consumer impressions and engagements along the way.



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