Self Made. Philly Made. Temple Made.


How we rallied students, alumni, and an entire city around one simple idea: Temple Made.

Authentic at its Core

Higher Ed marketing is always a challenge with a myriad of different audiences and messages. For Temple University, we created a campaign that united admissions, advancement, athletics, and more under one simple idea: Temple Made. By drawing inspiration from Temple's hardworking history, positioning a diverse urban location as an advantage, and being real with our audience, we made an entire community proud.

Powered By Community

We asked the Temple community to tag Instagram photos with #TempleMade. Then we created custom search filters that allowed us to collect all the photos for use in print, billboards, TV and more.



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