Toy State


Toy State has always been about fueling the state of imagination in kids. With that in mind, we looked to our own imaginations to create 3 spots that are a little different than your typical toy commercial.

Commercials

As a leader in the light and sound toy category, Toy State vehicles know how to attract attention. With this spot, we’re looking to do the same for the Road Rippers brand. As a licensing partner for Hot Wheels, Toy State found themselves with an opportunity to help an iconic brand create some unique toys. And to sell them, we decided to create some spots that are just as unique.

From Online Catalogue to Playful Experience

Our sophisticated approach to integrating games, branded entertainment and webisodes transformed Toystate's Web presence into a virtual kids' play land. An intuitive user experience also made it easy for parents to learn about and buy the toys from online retailers.

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The Cast of Characters

Not only did we bring an unknown character named Ripp into the modern day, we created an entire world around him. Complete with backstory and a gang of new friends, we cut TV spots out of product-centric webisodes.

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