Waters: A Closer Look


In our new brand campaign for Waters Corporation, we explored the microscopic worlds of analytical science. Along the journey, we uncovered truths only our client could say. And we discovered that items as plain as milk molecules—and as scary as cancer cells—can all look quite beautiful.

Extending the Campaign

In addition to social media and sales videos, we captured still images for trade shows and industry publications with poignant headlines on what Waters stands for. More proof that an incredibly complex technology company can have both personality and, more importantly, something to contribute to humanity.



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