Influencers are people, not media buys.

Influencers are people, not media buys.

Creator Campaigns with an Earned First Approach.

Our creator relations practice is full service – meaning we handle every step in the process from creator casting to contracting and facilitating payments. Our process is led by a cross-functional team with deep expertise across PR, Social Media, Paid Media, Creative and Performance Analytics. Our team develops and manages creator relations programs for a range of national consumer, healthcare, B2B, F&B and non-profit organizations.

We tap into the power of influencer partnerships that prioritize building vibrant communities in addition to delivering great content. With the strength of our creator relationships and decades of industry expertise, our campaigns produce real business results for our clients.

What We Offer

Influencer & creator identification
UGC content development
UGC content strategy
Content licensing agreements
Influencer vetting
Influencer strategy
Paid Amplification
Gifting campaigns
Ambassador programs
Influencer campaigns
Product launches
Community management
Analytics and performance

Who We Work With

See a sampling of the brands and influencers we’ve brought together to create breakthrough work.


Albolene

This award-winning campaign for Trixie Mattel harnessed the power of two community favorites to take Albolene’s social share of voice to the next level.

See the Video


Dunkin'

We tapped the power of local creator Parker West to create buzzing national conversations for Dunkin’.

See the video


Yotel

Thanks to Nicole’s hungry foodie audience , we were able to drive social growth for a new local restaurant.

See the Video


Meet Boston

Alaina helped us highlight Boston as a dynamic summer destination and drive future bookings.

See the video

Working with A&G is ALWAYS an amazing experience. They are friendly and professional with effective and clear communication. Every collaboration I’ve done with A&G has gone smoothly. I would work with them again and again!

Mandy Brooke

@mandybrookeofficial

Want to Learn More?

Want to learn more about our Creator Relations capabilities? Reach out to our Creator Relations team today to schedule a quick 15-minute chat.

Email Our Team