72 ad execs predict 2025 marketing trends—and what they want for the industry’s future
AI, personalization, bolder creativity and a renewed focus on DEI are among the trends ad leaders expect (or hope) will come into play in 2025
01.06.25
Andrew Graff, CEO, A&G:
The 50-plus demographic (boomers and 50% of the Gen Xers), with its significant spending power and brand loyalty, presents a valuable opportunity for marketers to tap into a growing market segment in 2025. This generation, often mischaracterized by outdated stereotypes, is actively engaged in reshaping their lives through travel, technology and a desire for continued learning.
Marketers should pay close attention to Granfluencers, as they are redefining what it means to be a senior and challenging stereotypes. These social media mavens are dominating platforms like Reels, TikTok, inspiring younger generations, and proving that age is no barrier to influence.