BOSTON and PHILADELPHIA – October 11, 2023 – Allen & Gerritsen (A&G), an independent, fully integrated advertising agency specializing in communications, CX, public relations, media and analytics in Boston and Philadelphia, announces that it will serve as the media agency of record focusing on media and analytics for the Boston Symphony Orchestra (BSO), one of the most highly respected global orchestras and housed in one of the greatest music halls in the world, Symphony Hall, and offering one of the world’s premier summer music festivals at Tanglewood in the Berkshires.

As the new media agency of record, A&G will collaborate closely with the BSO to devise innovative media tactics and provide data-driven analytics to enhance the orchestra’s visibility across various traditional and digital platforms. The BSO has effectively engaged millions of people through a diverse range of mediums such as concerts, social media, streaming platforms, radio, TV and international tours. A&G will also collaborate closely with the Boston Pops and the Tanglewood Festival playing an integral role in showcasing world-renowned guest artists.