Association of Fundraising Professionals Honor Allen & Gerritsen for Pine Street Inn Marketing Campaign
04.04.19
The Association of Fundraising Professionals honored Allen & Gerritsen with the Outstanding Communications Partner award for its marketing campaign for Pine Street Inn at its Massachusetts Gives event. The event honors Massachusetts Philanthropists and Development professionals.
A&G was recognized for their work for Pine Street Inn’s 50th Anniversary, entitled “Moving Out of Homelessness.” The campaign positions Pine Street Inn in the minds of the general public and current and prospective donors as more than providers of emergency shelter – with a focus on helping homeless individuals move out of homelessness and find a permanent place to live. That campaign, which is still underway, has already generated hundreds of thousands of dollars in free visibility for Pine Street, raising the organization’s identity as Boston’s largest nonprofit organization providing homeless men and women with emergency shelter, street outreach, job training, and ultimately, permanent housing.