La Salle University
Explorers are never lost.
At a critical juncture in its 150-year history, La Salle University was challenged with increasing both the quantity and quality of future undergraduate students, in a landscape where they were being outspent by other Philadelphia institutions by a factor of 10x or greater. At the same time, connecting with prospective 16-18 year olds has changed dramatically, and rapidly. And differentiation within higher ed overall can be difficult at best.
From first-generation students to Fulbright scholars to their global community, La Salle believes support extends beyond the classroom. Unlocking who La Salle is on their best day was all about harnessing that core brand truth, and building an integrated campaign around it. Including digital video, a responsive campaign microsite, and a full suite of admissions materials. Along with integrated social content, smartly-targeted Snapchat geofilters and mobile-centric media allowed us to reach future Explorers when and where they interact
most.
How it did.
Highest Number
in the 150+ year history of the school
+20%
increased undergrad enrollment from prior year
Class of 2021
most academically qualified & diverse, ever
